Our Story

+SPICE started with a family recipe that’s been simmering for over 30 years — our Golden Cumin blend. Handed down through generations of our co-founder Marwan’s Lebanese family, this spice has seasoned countless gatherings, late-night dinners, and is already a staple in many pantries.

When Dan and Marwan launched +SPICE, the goal was simple:

Create a range of products that make it easy for everyone to cook flavour-packed meals — no stress, no faff, NO BLANDNESS.

We’ve travelled across continents, shared meals in street kitchens and fine restaurants, and obsessively tweaked our blends to bring you the most essential, exotic, and everyday spices your kitchen needs.

But here’s the thing: Cooking consistently good food at home is HARD.

We’re all juggling life. We want to eat well, try new things, feed our families, impress our mates — but meal planning, shopping, prepping, cooking? It’s a lot.

That’s where we come in.

+spice is your shortcut to flavour.

We make it easy, fast and delicious to cook food that tastes like it took hours — without actually taking hours.
Each blend comes with simple, and delicious recipes so you can get inspired, get cooking, and feel like a pro — even on a Tuesday night.

No preservatives. No filler. Just real spice and real flavour.